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What if professionalism isn't just about the suit
you wear, but the individuality you bring?

What if professionalism isn't just about the suit
you wear, but the individuality you bring?

Let's rethink what it means to be professional in today's diverse workplace.

Let's rethink what it means to be professional in today's diverse workplace.

In a world where traditional norms meet modern values, we're excited to unveil a new project that challenges the status quo of professionalism: "Wewear: Professionalism Redefined."

For too long, the definition of professionalism has been confined to a narrow set of standards, leaving little room for individual expression and diversity. But as our workplaces evolve, so must our perceptions of what it means to be professional.

Think about it: when was the last time you felt truly authentic in your work attire? Have you ever felt restricted by dress codes that prioritize conformity over creativity? These are the questions driving our latest initiative.

Through "Wewear: Professionalism Redefined," we're embarking on a journey to explore the intersection of personal style and workplace expectations. We're challenging outdated norms and embracing diversity, because we believe that true professionalism goes beyond the clothes we wear—it's about the values we embody and the impact we make.

Join us as we redefine professionalism for the modern era. Together, let's celebrate individuality, empower authenticity, and shape a future where everyone feels confident and valued in their own skin.

BELIEVE THE FACTS!

BELIEVE THE FACTS!

61%

of employees believe that casual, more open dress codes positively impact their productivity levels.

80%

80%

of people who work with a dress code responded that they don’t find them useful.

of people who work with a dress code responded that they don’t find them useful.

$250 BILLION

$250 B

value of global work clothing market.

value of global work clothing market.

1.7x

1.7x

More likely to witness an expansion in market share from the past year with a diverse workforce.

More likely to witness an expansion in market share from the past year with a diverse workforce.

70%

70%

of Gen Z and Millennials prioritize workplace flexibility and individuality.

of Gen Z and Millennials prioritize workplace flexibility and individuality.

The corporate world is now a diverse melting pot, shaping the future of fashion to reflect this diversity.

The bottom line is, as long as employees dress in a way that’s consistent with their employer’s policies, most managers care less about what their employees wear than about their performance and work output.

The corporate world is now a diverse melting pot, shaping the future of fashion to reflect this diversity.

The bottom line is, as long as employees dress in a way that’s consistent with their employer’s policies, most managers care less about what their employees wear than about their performance and work output.

63%

63%

aged 18-35 say how they dress for work as it boosts their confidence and performance.

aged 18-35 say how they dress for work as it boosts their confidence and performance.

51%

51%

of workers aged 35-64 agree that how they dress for work as it boosts their confidence and performance.

of workers aged 35-64 agree that how they dress for work as it boosts their confidence and performance.

Our Key Values

Our Key

Values

AUTHENTICITY

Embrace
Individuality

Empowerment

Fashion Forward,
Career Ready

Own Your
Identity

AUTHENTICITY

Embrace
Individuality

Empowerment

Fashion Forward,
Career Ready

Own Your
Identity

IT'S NOT JUST US WHO SAY
IT BUT OUR READERS

IT'S NOT JUST US WHO SAY
IT BUT OUR READERS

Ryan Smith

Ryan Smith

@newgrad_ryan

@newgrad_ryan

Love seeing a brand challenge the norms. Count me in for the revolution!

Love seeing a brand challenge the norms. Count me in for the revolution!

Sarah Johnson

Sarah Johnson

@sarahj_23

@sarahj_23

Having worked in HR for several years, I've seen firsthand how dress codes can influence company culture and employee morale. It's refreshing to see a brand addressing these issues head-on and advocating for more inclusive workplace environments.

Having worked in HR for several years, I've seen firsthand how dress codes can influence company culture and employee morale. It's refreshing to see a brand addressing these issues head-on and advocating for more inclusive workplace environments.

Taylor Brown

Taylor Brown

@artist_taylor

@artist_taylor

I've always struggled with the idea of dressing 'professionally' in a traditional sense. I can't wait to challenge the way many companies and employers believe is professional.

I've always struggled with the idea of dressing 'professionally' in a traditional sense. I can't wait to challenge the way many companies and employers believe is professional.

David Martinez

David Martinez

@davidm_art

@davidm_art

Finally, a project that speaks to my style AND values. Sign me up!

Finally, a project that speaks to my style AND values. Sign me up!

Sam White

Sam White

@_samwhite

@_samwhite

Having grown up in a multicultural family, I've always been passionate about promoting diversity and inclusion in all aspects of life, including the workplace.

Having grown up in a multicultural family, I've always been passionate about promoting diversity and inclusion in all aspects of life, including the workplace.

Emily Wong

Emily Wong

@psychology_emily

@psychology_emily

I've been researching workplace attire norms for my sociology project, and it's fascinating to see how they've evolved over time. It's overlooked but so crucial for understanding workplace culture.

I've been researching workplace attire norms for my sociology project, and it's fascinating to see how they've evolved over time. It's overlooked but so crucial for understanding workplace culture.

Jessica Lee

Jessica Lee

@individuality_jess

@individuality_jess

Having experienced firsthand the pressure to conform to traditional dress codes, I loved to see how this addresses the need for more flexibility and inclusivity in workplace attire. It's time to break free from outdated norms and embrace individuality.

Having experienced firsthand the pressure to conform to traditional dress codes, I loved to see how this addresses the need for more flexibility and inclusivity in workplace attire. It's time to break free from outdated norms and embrace individuality.

Michael Reynolds

Michael Reynolds

@sociology_mike

@sociology_mike

I've been thinking a lot about how to navigate professional dress codes while still expressing my personal style. I'm eager
to learn how others are striking that balance.

I've been thinking a lot about how to navigate professional dress codes while still expressing my personal style. I'm eager
to learn how others are striking that balance.

Crystal Taylor

Crystal Taylor

@crys.taylor

@crys.taylor

As someone who's felt stifled by dress codes, this is refreshing to see. Kudos!

As someone who
is felt stifled by dress codes, this is refreshing to see. Kudos!

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